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Best Reach - Out Methods For Automotive Businesses

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#41
Tallcool1 said:
Hold on now. Don't give up.

The world is full of success stories in which someone entered a space that was competitive and overflowing. That does not mean that you should give up. Don't take it personal and for the love of God don't ever pay attention to the delivery in Dealer Refresh. Focus on the message. A question that is posed in a manner that lacks tact is nothing more than a question. These questions are preparing you for battle my friend. And make no mistake, it is a battle. Every one of those questions give you ammunition. "What about _______________?". "That is not an issue for me, _______________ is how I handle that". The quicker you answer the more credibility you have.

Go find a dealership that is close to where you live. Find someone that has a lot of inventory, but doesn't look like they probably sell a lot of cars. If they aren't on the 3rd Party sites, that is even better. You can easily search them to see if they are. Look for websites that are hosted by the littlest of the little providers. Auto Corner, Carsforsale, Motordesk, AutoJini, etc. Go see them, and tell them what you are doing. Tell them that you want to do a Case Study and picked their dealership. Tell them what you offer and that you will do it for nothing. All they have to do is pay the Facebook or Google bill. Keep great records of what you did for them. Make sure their Google Analytics is up to date. Go to work. In 30 days, you have some data. In 60 days, you have dependable data. In 90 days, you have a pretty damn good Case Study.

It is easy to find people to tell you why something won't work. It is hard to find people to tell you why something WILL work or what you have to do to make it work. Do you know what every single success story has in common? The person at the top believed they could...so they did. This was your first test. You get to decide if you passed or failed.

Go back through this entire thread and RE-READ every one of @Ryan Everson posts. He is giving you a lot of good advice. It isn't wrapped in pretty tissue paper, but don't pay attention to that. Focus on the message, not the delivery.
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Thank you for the feedback!


I will take your advice and stick to this, and try that out. Hopefully it goes somewhere.
 
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#42
I like how you said that you would narrow it down to 1.
Social media is a great start.

You could offer 10 dealers 6 months free services in exchange for reviews, knowledge, and feedback. I don't think you need to be on the floor but going in to get feedback and meetings would be a good idea -- zoom works too.
 
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#43
Ryan Everson said:
Yes, it will be difficult for a dealer to take you seriously with that wide-ranging of an offering as a young one-man shop.
  • Consulting - a dealer won't hire a consultant unless the consultant has excelled at selling cars and running stores themselves for decade(s).
  • Legal - do you have a law degree?
  • Web Development / SaaS - dealers are OEM mandated to use a handful of websites and software platforms. 99% have no need for custom website / SaaS development.
I think you and @Carsten are putting the cart before the horse a little discussing cold email marketing strategies and templates.

Results speak volumes. Many dealers are looking for the "magic bullet" right now that will help boost their sales. Find a dealer that will take a chance on you, that will likely require showing up in person with a resume. Work in the store, take vehicle photos if you have to, learn the business. Your first ad campaign likely won't be as successful as you hope, they rarely are. Experiment, learn, and adapt over the better part of a year.

At that point, once you have your offering honed and generated impressive results that you can share, you will be ready to finally employ these dealer outreach strategies. Then you can present your services as the "magic bullet" and have results to back you up.
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I'm just starting out and started my own AI marketing company using AI for dealerships. I'm trying to take a different approach than the traditional marketer or marketing company. I recently wrote my first blog and was curious if you would like to add a Contributor Quote?
It won't let me upload the file if you have an email I can email you over the PDF file.
 
#44
Carsten said:
I like how you said that you would narrow it down to 1.
Social media is a great start.

You could offer 10 dealers 6 months free services in exchange for reviews, knowledge, and feedback. I don't think you need to be on the floor but going in to get feedback and meetings would be a good idea -- zoom works too.
Click to expand...
I would like to see if you would like to add a contributor quote on a blog I wrote on AI and the Human Touch. It won't let me upload my PDF if you have an email I can email it over. Thanks look forward in hearing back from you.
 
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