• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Car Dealer Industry Averages?

:thumbup: @Alexander Lau gotta pimp D.R. Truth @jon.berna ....he has all the stats. And he does a good job of keeping people focused on the stats that matter.

Thanks for the love Alex squared!

The top performers field is based on the top 10% of all driven data dealers, then we normalize the values to make them relevant to the dealership. We also have our dealer rating which is based on an index of 6 metrics that compares each dealer on our platform. It updates daily and resets each month.

Dealer_Rating.jpg
 
  • Useful
Reactions: Alexander Lau

✨ AI Highlights

  • Dealers discuss the lack of a centralized source for automotive industry performance benchmarks and share various metrics they've found scattered across articles, vendor reports, and forum discussions.
  • Key data points emerge, including closing ratios (13% for website leads, 6-8% for third-party), conversion rates (1-3% without chat, 3-5% with chat), and activity benchmarks from top-performing dealers (5.4 phone calls per lead, 73.6% appointment show rate).
  • The thread reveals that while useful comparisons exist, they come from fragmented sources with varying methodologies, making it difficult for individual dealers to establish reliable performance targets.

Dealers discuss the lack of a centralized source for automotive industry performance benchmarks and share various metrics they've found scattered across articles, vendor reports, and forum discussions. Key data points emerge, including closing ratios (13% for website leads, 6-8% for third-party), conversion rates (1-3% without chat, 3-5% with chat), and activity benchmarks from top-performing dealers (5.4 phone calls per lead, 73.6% appointment show rate). The thread reveals that while useful comparisons exist, they come from fragmented sources with varying methodologies, making it difficult for individual dealers to establish reliable performance targets.

Replies Views 31 42,758 Started Last Reply