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CarGurus Listing Cars 800 Miles Away Listed Above Mine.....

Discussion in 'Vehicle Merchandising & Inventory Software' started by John V., Nov 5, 2018.

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  1. Murray

    Murray
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    Noob

    First Name:
    Murray
    Dealer or Company Name:
    Maxxum Motors
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    Location:
    Lakewood Colorado

    John, I complained about to my rep too, he had the same reply as your rep. And the rep is right, no driving 800 miles when you offer free delivery. A very nice "TFB" for us.

    Murray
     
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  3. John V.

    John V.
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    Getting Refreshed

    First Name:
    John
    Dealer or Company Name:
    The Apex Automotive Group
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    Jan 15, 2015
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    Location:
    South Carolina
    They are right but another concern is that all these Accords that are 800 miles away are priced lower than mine and are fictitious "good deals" even though they are not certified. CG does not even list an amount on how good of deal that car is, unlike our cars which have a monetary amount. It just gives the customer something they think they can use as a comparison when looking at my asking price but we are not comparing apples to apples. We're not even comparing fruit to fruit!

    Can a sales team overcome those objections - of course. But the customer has to submit the lead first. If CG is polluting my listings and telling my customer that my deal is a "high priced" deal or "overpriced" by using cars 800+ miles away from me, I think its costing me lead submits at the very least.

    But then again - I haven't cancelled them so what does that make me?
     

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