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CarGurus - New Vehicle SRP Test?

Dan Sayer

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Dec 4, 2009
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In conversations with CarGurus in the past, they have been pretty clear where their focus lies with Pre-Owned Vehicles. In fact, the Dealer Dashboard still doesn't allow for the separation of reporting for New vs Pre-Owned data (SRP, VDP, Connections, etc). This email came this morning giving an indication of a "New Car SRP Test". Very interested to see where this goes and if CarGurus will enhance their traffic for New vehicle shoppers. Anyone else see that email this morning?

CarGurusNEWSRPtest.png
 
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✨ AI Highlights

Dan Sayer reports receiving an email from CarGurus announcing a new vehicle SRP (Search Results Page) test, noting this is significant because CarGurus has historically focused on pre-owned vehicles and lacks separate reporting for new vs. pre-owned data in their dealer dashboard. He's seeking confirmation from other dealers about the email and expressing curiosity about whether CarGurus will expand their traffic potential for new vehicle shoppers.

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