I am starting a vehicle photo business for dealers as we speak. I have been doing this directly for a Ford dealer for 9 years in MI and have recently moved to southwest FL. It is my oinion that less than 20 pics of new vehicles is fine. New vehicle shoppers have been to the mfg sites and picked what features they are looking for in their new car. They simply are looking to see which local dealer has the vehicle in stock with the right color combination and equipment. What I can't fathom is why dealers will have less than an averageof 30 to 35 pics for their pre-owned vehicles. Used car shoppers don't look at a mfg website to learn about a used car, they look at 3rd party sites. I have posted as many as 62 pics for a single vehicle, granted it was a Limited Edition Expedition EL 4WD. Even a entry level, crank window hand shaker deserves 22 pics and I'm talking about relevent feature based pics not a pic of the gas door, pics of all 4 door cards or the back side of an outside mirror without an indicator. These nationwide providers of photography for dealers have non-car guys or gals taking pics from an approved list and a maximum number of pics per vehicle. That's why you end up with a pic of the backside of the outside mirror insted of Aplle CarPlay or Forward Collision Avoidance or AutoPark or Tailgate Assist or , or , or, etc...
