1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Cobalt LMCC Dealer Letter?

Discussion in 'CRM, ILM, Chat, Desking, Emails, Phone, SMS' started by Shawn Morse, Mar 10, 2010.

This forum sponsored by...
  1. Shawn Morse

    Shawn Morse
    Expand Collapse
    Getting Refreshed

    First Name:
    Shawn
    Dealer or Company Name:
    NCC
    Joined:
    Apr 15, 2009
    Messages:
    76
    Likes Received:
    6
    I just heard from a GM dealer that was using LMCC for ILM that GM sent him a letter today that said LMCC is no longer an approved vendor and that they will have to change. That sounds odd to me. Has anyone else heard the same thing? I would think that it would be for the new SFE format but that has not officially been launched yet.
     
    Collapse Signature Expand Signature
    #1 Shawn Morse, Mar 10, 2010
    Last edited: Mar 10, 2010
  2. This forum sponsored by...
  3. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,407
    Likes Received:
    890
    Location:
    Maryland
    I heard this was in the pipeline to happen actually. GM doesn't know WTF they are doing. This is only half of the stupid changes and shit they insist upon.
     
    Collapse Signature Expand Signature
  4. Mitchell Brenner

    Mitchell Brenner
    Expand Collapse
    Refresher

    First Name:
    Mitchell
    Dealer or Company Name:
    Precision Acura of Princeton
    Joined:
    Sep 16, 2009
    Messages:
    111
    Likes Received:
    2
    I don't know much about the current LMCC but I was a Cobalt customer my first 8 years on the Internet side of things. I actually helped Cobalt develop LMCC from it's very poor beginnings to a tool I had working like a top. Of course this was when Cobalt was actually a good company and made constant improvements and listened to their customers. Has LMCC gotten worse in the last 5 years since I used it? I was a big fan of LMCC. The dealership I was at used Higher Gear and I refused to use it for my Internet Department and continued with LMCC. I hope Cobalt didn't let that go down the tubes as well as their other offerings!
     
    Collapse Signature Expand Signature
  5. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,688
    Likes Received:
    975
    Location:
    Vermont
    I have not been a big CoBalt fan, and they still have a very long way to go before turning me into a fan....BUT....I am forced to use them by MINI, Hyundai, and VW. Even though they still have some of the most antiquated technology on the planet, their people have been very helpful.

    Good people still don't overcome a bad product. CoBalt's system still does not fully account for SEO. It's inventory searches are the most difficult of almost all the website providers' solutions, and the site manager piece just isn't intuitive. Dealers who have not seen anything but the CoBalt system, take 30 minutes for a demo of another website platform and you'll see what I'm talking about.

    Maybe it is because I'm on OEM-level-bottom-of-the-line CoBalt platforms, but reporting is in a total different area and you have to login way too much to get to too many important things. I have also never been able to get reporting to load for my MINI site. Not that I really care because I trust more in Google Analytics and will soon be able to place Dealer.com analytics code in there too.

    This whole thing brings me to another topic that EVERYONE SHOULD THINK ABOUT:
    If you have 4 Volkswagen dealerships in the same market all using the same tools then you have a DECREASE in sales, service, and local retail parts sales. Competition and Capitalism cannot flourish when everyone is constrained to the same level. Manufacturers are so caught-up in online image that they forgot what we're all here to do: make money. They force us to use the same website hosting platform in order to maintain the same look/feel and specials updating. Then they choose platforms in a political manner instead of a business manner (someone explain how an OEM would pick CoBalt over some of the other players who kill CoBalt in conversion) - I can't believe that the deal with CoBalt can't be matched by some of these other companies.

    If I'm VW, who is trying to be a player on par with Toyota, and need to compete against Ford, Toyota, Honda, etc, and limit my dealers' ability to play a competitive game, then VW cannot get past these other manufacturers. They have to build a better car, create a better ad campaign, and do everything at the OEM level. If they simply allowed dealers more choices in who they could use as a website host, they will allow their dealers to compete more and that will ultimately help VW pick up more market share.
     
  6. mattwatson81

    mattwatson81
    Expand Collapse
    Getting Refreshed

    First Name:
    Matt
    Dealer or Company Name:
    Stackify
    Joined:
    Apr 10, 2009
    Messages:
    334
    Likes Received:
    11
    Are you talking about being forced to use Cobalt's websites or Cobalt's LMCC? I'm pretty sure VW and Hyundai leads can be sent to other products besides LMCC. I'm not sure about MINI.
     
  7. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,688
    Likes Received:
    975
    Location:
    Vermont
    It has nothing to do with leads Matt - I'm talking about websites. Well....it does have something to do with leads when you're speaking about how well your site converts. But overall I'm talking about being forced to only use one tool for anything - regardless if it is a Cobalt website, a Cobalt Lead Management System, or anything at all. It spits in the face of competition because it forces an even playing field.

    I just happened to use CoBalt's website platform as the example because that's what I'm most familiar with.
     
  8. Shawn Morse

    Shawn Morse
    Expand Collapse
    Getting Refreshed

    First Name:
    Shawn
    Dealer or Company Name:
    NCC
    Joined:
    Apr 15, 2009
    Messages:
    76
    Likes Received:
    6
    I have heard a little more about this today. It seems that under the new SFE program all certified ILM's have to have a mobile interface and at this point LMCC cant do that. I was surprised to hear that, I thought most of the ILM tools on the market had that ability at his point, at least those that are not server based.
     
    Collapse Signature Expand Signature
  9. Shawn Morse

    Shawn Morse
    Expand Collapse
    Getting Refreshed

    First Name:
    Shawn
    Dealer or Company Name:
    NCC
    Joined:
    Apr 15, 2009
    Messages:
    76
    Likes Received:
    6
    Jeff I agree with you.
     
    Collapse Signature Expand Signature
    #8 Shawn Morse, Mar 11, 2010
    Last edited: Mar 11, 2010
  10. Shawn Morse

    Shawn Morse
    Expand Collapse
    Getting Refreshed

    First Name:
    Shawn
    Dealer or Company Name:
    NCC
    Joined:
    Apr 15, 2009
    Messages:
    76
    Likes Received:
    6
    it is official this is from the letter that cobalt is sending to dealers today.

    [FONT=&quot]GM has published new certification criteria that existing lead management providers are required to comply with by 3/12/2010 to remain a GM certified solution. As part of the transition plan Cobalt has developed with SCI, Cobalt will not be seeking re-certification of the LMCC tool. During the transition, dealers will continue to have leads delivered to LMCC and LMCC lead reporting data will continue to be accepted by the OneSource lead pipe. [/FONT]
     
    Collapse Signature Expand Signature
  11. OmniQuest Enterprises

    OmniQuest Enterprises
    Expand Collapse
    Noob

    First Name:
    Jeff
    Dealer or Company Name:
    OmniQuest Enterprises
    Joined:
    Sep 26, 2009
    Messages:
    27
    Likes Received:
    0
     
    Collapse Signature Expand Signature

Share This Page

This forum sponsored by...