I agree to some extent regarding lead gates. But, then if there's no lead gate how do you measure ROI? (What brought the customer to the store?) Curious on your thoughts here because that's where dealers have typically reverted back to the lead form in my experience thus far.
I agree to some extent regarding lead gates. But, then if there's no lead gate how do you measure ROI? (What brought the customer to the store?) Curious on your thoughts here because that's where dealers have typically reverted back to the lead form in my experience thus far.
I'm going to use a really scary word when it comes to marketing: faith. Would you rather measure ROI or provide a good customer experience? We just finished a RefreshFriday with Chip Perry talking about how so many non-automotive companies are obsessed with the customer experience first. Nobody likes a paywall or a lead gate.
I know @Jeff Kershner doesn't want leads. He wants floor traffic. Maybe he can chime-in to talk about what moved him.