- Apr 20, 2009
- First Name
Hey @Mitch Gallant, been a while my friend, hope you are well. I really like the idea and agree with @georgenenni on nearly every point. We did an interesting study on image order a few years ago and there is abandonment when the image stack is not aligned with the consumer's interests. I think that content and frequency will determine success. Kudos on keeping those slides short. I think that is the right approach. I've seen some try this with slides that are WAY too text heavy.Curious what you all think of the concept of using WIIFM slides for customers every 5 images or so....
My hope is brand building, especially on 3rd party marketplaces.
As for frequency, the best analogy I can come up with is commercials in a tv program. The frequency picks up at the end of the show when you are mentally invested, it isn't evenly distributed. That may be something to test as you perfect this approach. Just a guess here, but if the branding slide is predictable ie. every 5th image, they will likely skip without reading. Humans are really good at identifying patterns, so good in fact, rmvng th vwls frm ths sntnc dsn't mpct yr blty t rd t.
Full disclosure: we are piloting an analytics-based slide in the stack to differentiate the unit with a key partner right now. Too early to share any data, but happy to do so once we have something to share.