This month we have been seeing a huge swing in quotes that are deceptive and not realistic.
Of coarse customers are not reading the fine print. Some will give us an opportunity to match or beat, but some leads we may never hear from.
We do not hide anything with our quotes other than there may be accessories added. In stock vehicles have accessories , but customers can reserve an incoming vehicle and request no accessories.
What I want to know is how Internet Mnagers handle the deceptive nature of price quotes.
Here is an example.
" BLAH BLE Honda reserves the right to correct any prices sent in error. Prices may not always be available when customer contracts with AHFC finance specials or HLT lease special programs."
OR
Your price quote is valid for 3 days and does not include Dealer Installed Accessories, Tax, License, Destination or Doc Fees. We reserve the right to modify this quote to correct arithmetic errors. Incentive and pricing programs are subject to change by Manufacturer without notice. These vehicles may not be on our lot but are available upon request.
Or should we be deceptive as well ? If you can't beat um join um thing ?
Of coarse customers are not reading the fine print. Some will give us an opportunity to match or beat, but some leads we may never hear from.
We do not hide anything with our quotes other than there may be accessories added. In stock vehicles have accessories , but customers can reserve an incoming vehicle and request no accessories.
What I want to know is how Internet Mnagers handle the deceptive nature of price quotes.
Here is an example.
" BLAH BLE Honda reserves the right to correct any prices sent in error. Prices may not always be available when customer contracts with AHFC finance specials or HLT lease special programs."
OR
Your price quote is valid for 3 days and does not include Dealer Installed Accessories, Tax, License, Destination or Doc Fees. We reserve the right to modify this quote to correct arithmetic errors. Incentive and pricing programs are subject to change by Manufacturer without notice. These vehicles may not be on our lot but are available upon request.
Or should we be deceptive as well ? If you can't beat um join um thing ?