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Define the secret Acronyms

danoneil

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Apr 16, 2009
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Dan
Team, I must confess that I do not know all the lingo (acronyms) that are used on the forum.
I know a few, but it would be nice to have a list of definitions.


If you don't mind, can we define them ? Add what you want and correct me if I am wrong.

ISM Interner Sales Manager
CRM Customer Relations Manager ??? Is that right ?
OEM
SEO Search Engine Optimization
SEM Search Engine Maintanence ?
 
Just a few I use....

DR = DealerRefresh :D
DDC = Dealer.com (Dealer Dot Com)
IML = iMagicLab
AB = AutoBase
HG = HigherGear
AE = ActivEngage
CaO = Contact at Once
CC24 = Car Chat 24
Ninja = Jerry Thibeau
CF = Checkered Flag
ATC = Autotrader.com
Cars = Cars.com
KBB = Kelly Blue Book
666 = Edmunds :lol:
JK = Jeff Kershner
SOB = Alex Snyder
UCK = Used Car King = Joe Pistell
 

✨ AI Highlights

This thread compiles a crowdsourced glossary of automotive and dealership-specific acronyms used across the DealerRefresh forum, with members correcting misconceptions and adding their own terminology. Key automotive acronyms covered include CRM (Customer Relationship Management), DMS (Dealer Management System), GSM (General Sales Manager), ORM (Online Reputation Management), and references to major industry platforms like Dealer.com, Autotrader, and Cars.com. The thread reveals that industry professionals value having a centralized reference guide for the specialized language used in dealership operations and vendor partnerships.

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