"Did your $2M spend in marketing work?" What Report Shows That?

[Marc Lavoie]

@Mark Daniels Assuming you are talking about Unique site visits and not showroom visits, correct?

In that first row on the left yes, that's correct

 

[Dan Sayer]

Just finished our group meeting with Dale Pollak and I asked him this question after. He summed it up to tracking VDPs per, for Used only, but did add it is just one of the measurements to use. He had to catch a flight. The fact that he flew in to see our group for a 3-hour meeting blows my mind. Great guy.

With that said, he also pointed that one could have a perfect looking vAuto vehicle summary dashboard and not sell more cars because of the other variables; recon, sales process, etc. I could show green numbers and arrows pointing up and to the right all day on what I can control but if we aren't selling more cars we have to find out where the hole is. The number of variables in anything we measure at the 35,000-foot view is mind numbing.