digital advertising

  1. Kyle Gage

    New to the forum!

    New to the forum! I work for a company called Space Auto. We are a website provider, SEO, and Digital marketing company. I am relatively new to the digital field and got my start in the automotive industry in 2015, when I took a job as a sales consultant for Patterson Nissan in Longview, Tx. I...
  2. TabFlythe

    DealerAuthority Bye 2020!

    How much do you know about Dealer Authority's Octane 360 solution? Here's the scoop - With Octane, our digital marketing teams will work together to make sure that your dealership’s advertising on Facebook and Instagram is hitting your website’s landing pages, all while reinforcing that...
  3. TabFlythe

    DealerAuthority Changing Website Providers? Read this first.

    Happy Friday Everyone! Here's the question of the day: Are you willing to sacrifice months of ranking loss to your dealership's website? As you prepare to migrate your dealership's website to a new platform, there are major steps that must be made to help keep your site top ranking. Let us show...
  4. TabFlythe

    DealerAuthority Get the trade-ins your dealership needs

    Are you looking to beef up your used car inventory? Start a trade-in (or buy-back) campaign that targets the exact car owners that your dealership needs. Third-party data plays a major part in these campaigns! Facebook data alone just isn't going to cut it. And here's why - - KEEP READING >>>...
  5. TabFlythe

    DealerAuthority To buy-back, or not? That is the question.

    Inventory is tight right now - but are buy-back events the best course of action? In order to turn the event into a success, they have to be approached with the correct digital marketing strategy. There's some 'do's' but there are also some important 'don'ts' (seriously just don't). Our team...
  6. TabFlythe

    DealerAuthority Graphic Design Services for Car Dealers

    BIG NEWS!! DA will now be offering dealers graphic design services. Don't stress because no one in-house is right-brained. We've got you covered. Dealer Authority recognizes that there is a need within the automotive industry for custom, creative graphic design that not only represents our...
  7. TabFlythe

    DealerAuthority Wearing the "white hat"

    Shout out to all of my fellow Scandal fans out there! For those of you that don't know, the main character of Scandal, Olivia Pope, spent her days "fixing" Washington D.C. crises and prided herself on always wearing the "white hat" of justice. We pretty much do the same thing at Dealer...
  8. TabFlythe

    DealerAuthority Will Swapping Fresh Content Improve Your SEO?

    Outdated website content may not always hurt, but it certainly never helps, either. Is it worth the effort to dust off those old pages and give ‘em a shine? The answer may surprise you. When it comes to SEO and website traffic, everyone is looking for an edge on the competition. It’s no...
  9. TabFlythe

    Events & Workshops Seriously, ask us anything.

    This coming Monday (December 16th) at 2:00 PM EST our CEO Tyson Madliger will be going live on the Dealer Authority Facebook Page. Why do you ask? So you can literally ask us anything! Things like: Does third party data really make a difference in Facebook campaigns? Does my dealership really...
  10. TabFlythe

    DealerAuthority 24-Hour BDC Rep (no lunch break required)

    What if someone told you they had a solution that would keep your customers actively engaged with your dealership EVEN after they have already left your website? You would be curious to know more, right? Our team at Dealer Authority saw a need to tackle the issue of traffic leaving dealers'...
  11. Dan Sayer

    "Did your $2M spend in marketing work?" What Report Shows That?

    What do you use to measure your Advertising/Marketing efforts? When the owner asks you if your efforts are working, what do you use to show that it is/isn't? What are your OKR's (if you're a John Doerr fan) or your KPIs or your Scorecard lines if you use Traction? Do you measure site...
  12. laurahemphill

    Foureyes What we can learn from ecommerce (and no, it’s not selling cars online)

    Hello everyone! I’m new to Dealer Refresh and am excited to share my first post with the community. There’s so much talk around merging automotive and ecommerce lately. Disrupting the auto industry is on everyone’s minds, but I think we’re missing the point if we believe the only thing car...
  13. Dan Sayer

    Amazon Advertising - Relevant Now?

    Earlier this year I had a co-worker send me an article, that at the time I deemed "not yet", speaking of Amazon's ramp up of their Ad programs. The article claimed, "...for the first time, Google and Facebook’s combined share of digital ads will decrease this year. That’s because Amazon is...
  14. Jeff Kershner

    What functionality would you like to share from your phone?

    Question(s) for the DR community.... What tools/functionality would you like to be able to share from your phone with leads or existing clients you are working besides these five? Inventory/vehicle detail page. Appointment page that allows shoppers to select a day/time to come in for a test...
  15. Dan Sayer

    Ford Dealers - Say goodbye to your DAS matching funds!

    Got word yesterday that matching DAS funds from Ford are going away so I ran our OEM vendor (L2T) down to $0 spend (we manage all other campaign spend "in-house" since Ford only required an OEM provider for DAS spend). They, FD, did mention though that we can now apply budget towards Service...
  16. Dan Sayer

    Have you ever gone dark on a marketing channel to see what happens?

    Would that be more like not wearing deodorant to see if you actually stink (I smell like a rose) or like a major league catcher risking it all and not wearing a cup just to feel the rush:rocks:? Either way, I've gone dark on Classified before but got scared and re-upped too soon to measure...
  17. Jeff Kershner

    A Review of Digital Dealer 24 by Kevin Frye

    @kevinfrye has not only attended just about every Digital Dealer (since the beginning,) but he gives back to the community and industry; being one of the few DEALERS that takes the time to present to the attending dealer body. Not only does Kevin present on the latest topics, technology and...
  18. Tori Flavell

    Digital Budget Vs Traditional

    I'm currently discussing advertising budgets with my general manager and dealership owner. In order to help validate my point that we need more funds allocated for our digital budget I was wondering if anyone could give insights on their budget. I'm mainly looking for TV, Radio, Newspaper VS...
  19. Steve Stauning

    Are you trying to CUT your way to growth?

    When auto sales slowed during the last recession, we witnessed dealers and groups indiscriminately chopping their marketing budgets in an effort to save money. As many dealers learned, their unmeasured cuts cost them not only sales, but market share. NADA predicts 16.7 million new units in 2018...
  20. A

    Digital Media Sales Reps (Multiple Roles, Nationwide)

    Description As a Dealer Success Consultant with Cox Automotive you will spend the majority of time in the field and be responsible for generating revenue within your defined account list and territory. You will partner closely with automotive dealers to provide a consultative sales assessment...