Digital Brochures. Do you use them? If Yes, How are you using them...

[TonyK]

Hi Everybody,

As the title says... Share your experience regarding digital brochures and how you are using them. Did you implement them in your CRM? Are you using HTML or PDF brochures? What sales tools do you have in your brochures?

 

[ed.brooks]

I've always felt the AutoBiography from ATC was one of the best - and least utilized - features. Most dealers have it included in their ATC advertising solution and so few use it.

It's free and it's packed with information.

 

[TonyK]

Nobody has any idea? or do you think It's just not useful?

 

[ed.brooks]

Nobody has any idea? or do you think It's just not useful?

I think it's really useful, just not used by every dealer. I'd send one out on every pre-owned vehicle.

Here's an example: 2010 Honda Pilot Brochure - Paragon.pdf

 

[TonyK]

I like the concept and the size of it. Are those auto created pdf files or actually all the PDF Meta Tags edited?

 

[TonyK]

I like it for used cars.

 

[TonyK]

What are you guys using for New Car?
Anything similar to this? www.dealerbrochures.com/bmw_o_sd_1series_coupe.pdf

 

[ed.brooks]

What are you guys using for New Car?
Anything similar to this? www.dealerbrochures.com/bmw_o_sd_1series_coupe.pdf

Tony,

I personally never saw as much need for a custom new car brochure because so much info is available onlinefrom the manaufacturer. But I kinda like the concept.

 

[TonyK]

Well,
As you can see this brochure contains links to all sales tools... Not all of your leads uses your trade-in appraisal (That's maybe they didn't see it on the website? Bounce rates are around 70% 80% and average page view is 2 or 3... Why not put all the sales tools in front of the customer in a document they are interested in..
Also manufacturer brochures has 3 or 4 other Dealership's information. No way to track back your customer and bring them back to your website...
I am talking about Dealership Specific customized e-brochures in pdf format (HTML ones ends up in the spam folder.).
Anybody using these or similar?

 

[Jerry Thibeau]

Tony,

The load time was a little slow on that PDF. What's up with the music? Ask Uncle Joe about his thoughts on that. Once I started scrolling I noticed the print was on the small side. Either I need readers or you need to put less on one page and make it readable for people. I know I can use the magnifier on the PDF, but I don't like magnifying and then having to use the horizontal scroll bar to read.

Don't take my remarks the wrong way, I like your product. It's certainly a lot better than a lot of the junk I see on mystery shops. I just think you could make your product even better.

A lot of the better CRM vendors have brochure capabilities within their product, so I imagine that has to be a tough sell for you.