- Oct 28, 2012
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- Chris K
I didn’t see anywhere where your proposed plan for the increased spend is.

Obviously the way to spend all that money is to buy ads on the newspaper and radio station websites.
That's what my clients keep doing when they tell the newspaper to pull their spend![]()
I have tried to get exact numbers on what we are spending for traditional, but have not received them. What I do know is that we are spending at least 250% more on traditional (radio, TV, newspaper) compared to our digital budget which is under 1500 for a 200+ vehicle dealership.
LOL, I didn't catch that. That's very low. You might be small and that's very low.As in $1,500 a month? What are spending it on exactly?
Tori Flavell seeks industry data to convince her dealership leadership to shift budget allocation from traditional media (TV, radio, newspaper) to digital, revealing her dealership currently spends 250% more on traditional advertising despite having a digital budget under $1,500 for a 200+ vehicle operation. Respondents provide compelling evidence that digital marketing costs approximately $150 per car sold versus $1,581 for traditional media, and cite industry standards recommending 75-80% digital and 20-25% traditional budget splits. The key actionable insight is to research OEM marketing recommendations and co-op programs, analyze conversion data from existing channels, and present leadership with concrete cost-per-vehicle-retailed comparisons rather than relying on industry benchmarks alone.