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PR & News Digital Dealer - Is it Back?

Yeah insane. $3500 a ticket to go stare across the hall at vendors with nothing to do? insane. Wees and Raines Hackathon is literally the only thing there of value and I'd rather pay for Wees and Raines to do an in person training literally anywhere else as a matter of principal. Even if it cost 10X the price of these ridiculous industry tickets. Shameful.
 
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A classic DR rant. Love it.
Yeah insane. $3500 a ticket to go stare across the hall at vendors with nothing to do? insane. Wees and Raines Hackathon is literally the only thing there of value and I'd rather pay for Wees and Raines to do an in person training literally anywhere else as a matter of principal. Even if it cost 10X the price of these ridiculous industry tickets. Shameful.
 
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✨ AI Highlights

Automotive professionals debate whether Digital Dealer 2026 in Detroit is worth attending, with frustration centered on a $3,500 ticket price (no early bird discount) and the historically vendor-heavy attendee ratio. The Brent Wees AI Hackathon emerged as the one compelling reason to go, though several longtime loyalists said even that wasn't enough to justify the cost. A vendor who booked a booth reported from the show floor that dealer attendance remained the open question.

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