Appointment confirmed and appointment shown are the indicators of a well run showroom. Solid process is reflected in those two data points.
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Do we still care about sales appointments?
- Thread starter Alex Snyder
- Start date
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- Tags
- appointments crm
✨ AI Highlights
Alex Snyder questions whether the automotive industry's obsession with scheduling and tracking sales appointments actually improves customer show rates and sales outcomes, or if it's an outdated metric that compromises the customer experience. Steve Stauning counters with data showing that properly executed appointments (referred to as "The Perfect Appointment") achieve 80%+ show and close rates versus 20-30% for traditional walk-in traffic, along with shorter transaction times and higher grosses. The thread highlights a key industry debate: whether the real value lies in the appointment itself or in executing a structured, customer-centric appointment process.
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