- Sep 10, 2014
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- Derrick
There has been a policy change with a CRM we use that now states that if the customer does not have a an active relationship with the dealer it will automatically opt them out. Giving time frames for each instance. While I understand that spamming is never good, and you should scrub your email list removing hard-bounces, inactive, etc. I do not think the CRM has the right to hijack your data defining what constitutes an active relationship.
What are your thoughts? Should your CRM provider dictate how you can use your data?
What are your thoughts? Should your CRM provider dictate how you can use your data?