Eblast use emojis or not

[Arron Tauss]

Greetings,
The owner of the dealership sent me an email from Best Buy over the week-end and it have emojis in the subject line. We are wondering if this will increase our Open Rate (OR). I spoke to one of my friends regarding emojis and she doesn't because it will kick the email into spam. What are your thoughts on emojis? Additionally, what are some of your best text in the subject line that have had a higher OR than other?
Thanks,
Arron

 

[Chris Leslie]

I use them on occasion. i think it just ads to the fun of the email. I woulnd't go crazy though.

 

[Arron Tauss]

I use them on occasion. i think it just ads to the fun of the email. I woulnd't go crazy though.

Okay, thanks for your input.

 

[Jeff Kershner]

They're been proven to increase open rates. Be sure the emoticon is relevant. Remember, not all email clients will display the emoji. Here's a quick article for reference - https://www.digitaldoughnut.com/art...stions-answered-about-emojis-in-email-subject

They catch my eye, but again they need to be relevant. I would also use in moderation so the novelty doesn’t wear off.

Maybe Malinda from @1to1News has some advice to offer...

 

[Rob]

I think the real question is this one: Which CRM's actually *let* you send email with emoji? VinSolutions sure doesn't. They render as question marks everywhere.

Tangentially related: I'm so happy with VinSolutions ever since Cox bought them so many years ago. Near zero improvements / modernization. Keep up the good work, guys!

 

[Zhendrix]

emojis in text = :thumbup: emojis in email = :thumbdn: Just my See what I did there? Now i'll just sit back and

 

[Arron Tauss]

emojis in text = :thumbup: emojis in email = :thumbdn: Just my See what I did there? Now i'll just sit back and

I agree.

 

[Alexander Lau]

It works for Push Notifications, why not try E-mails.

Emojis boost push notification open rates 85%, study says
https://venturebeat.com/2017/02/27/emojis-boost-boost-push-notification-open-rates-85-study-says/

Increased open rates
Fifty-six percent of brands using emoji in their email subject lines had a higher unique open rate, according to a report by Experian.
https://www.campaignmonitor.com/blo...e-real-scoop-on-email-emoji-in-subject-lines/

A bit dated but: http://www.experian.com/blogs/marke...ut-using-symbols-in-your-email-subject-lines/

 

[Arron Tauss]

Interesting, thanks.

 

[Jason]

If it helps tell your story, I'm all about emojis in email. Just got this one last week. It worked