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Edmunds Article

Probably one of the biggest scariest truths in the car biz (excerpt from Jerry's interview):

But sometimes, a call can kill a sales opportunity just as quickly as it can create one, especially when dealers find themselves unprepared for handling customer requests.
 

✨ AI Highlights

Jerry Thibeau was featured in an Edmunds article about phone training for car dealers, based on the company's analysis of actual dealer phone conversations. The discussion highlights a critical insight: poorly handled customer calls can destroy sales opportunities just as easily as good calls create them, underscoring the importance of dealer preparation and phone skills training.

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