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Experienced PPC manager for hire

Discussion in 'I'm Available for Hire!' started by mwpistell, Aug 8, 2011.

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  1. mwpistell

    mwpistell
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    Getting Refreshed

    First Name:
    Michael
    Dealer or Company Name:
    Honeyguide SEM
    Joined:
    Jul 20, 2011
    Messages:
    44
    Likes Received:
    41
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  3. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
    Dealer or Company Name:
    DealerX.com
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,884
    Likes Received:
    1,297
    Location:
    New York
    That's my Son! :cool:
     
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  4. Jerry Thibeau

    Jerry Thibeau
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    Sr. Refresher

    First Name:
    Jerry
    Dealer or Company Name:
    Phone Ninjas
    Twitter Handle:
    thephoneninja
    Joined:
    Apr 28, 2009
    Messages:
    1,153
    Likes Received:
    331
    That's instant credibility right there! Headline should read: "Jedi Knight Trained by Jedi Master!" Good luck young Pistell, may the force be with you!

    The apple doesn't fall far from the tree!
    Somebody is going to get a chip off the old block!
     
  5. Ryan Thompson

    Ryan Thompson
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    Sr. Refresher

    First Name:
    Ryan
    Dealer or Company Name:
    The Dealer Geek & Ernie Dean GMC Buick Chevy
    Twitter Handle:
    ryan_dealergeek
    Joined:
    Apr 21, 2010
    Messages:
    383
    Likes Received:
    42
    Location:
    Canada
    That's all the street cred you need 'round these parts. Good luck Michael!
     
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  6. Jeff Kershner

    Jeff Kershner
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    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,321
    Likes Received:
    847
    Location:
    Maryland
    I'll be sure to get this on the DR twitter stream!
     
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  7. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
    Dealer or Company Name:
    DealerX.com
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,884
    Likes Received:
    1,297
    Location:
    New York
    TY JK!

    My son Michael graduates from Albany State into the worst job market in a generation. How bad is it? It's so bad, he's entertaining a position with Lockheed Martin in ANTARCTICA. hahaha, there's a story for the grand kids ;-)
     
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  8. mwpistell

    mwpistell
    Expand Collapse
    Getting Refreshed

    First Name:
    Michael
    Dealer or Company Name:
    Honeyguide SEM
    Joined:
    Jul 20, 2011
    Messages:
    44
    Likes Received:
    41
    Thanks for the kind words everyone :cool:
     
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  9. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
    Dealer or Company Name:
    DealerX.com
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,884
    Likes Received:
    1,297
    Location:
    New York
    For the Record:
    In October of 2010 I brought my son Michael into help me clean up and improve my Google adwords campaign.

    I had a giant campaign that includes 72,500 keywords spread out over 3 unique geographic regions. The structure was built once and never optimized. It was working, but I knew it was full of waste and many opportunities were waiting to be discovered and worked.

    In all, Michael has made 6,636 different changes to the account (Google tracks all changes with a tool called "Change history"). Here's how we got there:

    Mike's 1st mission was to sweepout thousands of dead keywords, then build a strong negative keywords list, then he upgraded all the ads, optimized content (w/liberal DKI use), re-wrote all landing page URLs, worked the site link extensions and pulled out every trick in the book to improve CTR. Our net result is some of the most creative, hard working adwords ads in the USA.

    Mike took us from 4,500 clicks p/mo to 7,900 (July 10 vs July 11). Our Click Thru rate went from 1.6% to 6.1%. Our CPC was $1.45 and fell to $1.25 So our Google Ad traffic went up nearly 80%, yet spent only 50% more.
    On a 6figure spend, thats ROI!
     
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  10. joe.pistell

    joe.pistell
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    Uncle Joe

    First Name:
    Joe
    Dealer or Company Name:
    DealerX.com
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,884
    Likes Received:
    1,297
    Location:
    New York
    Mike was with me, exploring every crack to push car pics into Google ads. He turned over every stone, looked everywhere to make it happen. He took our inventory feed and uploaded it to Google, aligned all the attributes, sync'ed the Adwords account and nothing popped.

    Mike and I know it's only a matter of time before THE BOMB HITS. In preparing for this post, I see more and more players "working the feed" I see CarMax, CarGigi and Automotive.com is up. In shopping queries for [make] [model] [year], I see google displaying

    Any category

    Land Vehicles


    It won't be long!

    [​IMG]
     
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  11. joe.pistell

    joe.pistell
    Expand Collapse
    Uncle Joe

    First Name:
    Joe
    Dealer or Company Name:
    DealerX.com
    Twitter Handle:
    JoePistell
    Joined:
    Apr 7, 2009
    Messages:
    3,884
    Likes Received:
    1,297
    Location:
    New York
    Mike also has Photoshop and WordPress experience.

    We built this automotive site together, he's got a lot to learn, but it's all SEO and These numbers do a lot of talking ;-)
    ownersmanualsource-com_uv_1y.jpg
     
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    #10 joe.pistell, Aug 15, 2011
    Last edited: Aug 15, 2011

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