Being in the business, of course I network with fellow dealers often. I understand the use of Facebook and Twitter. Heck, I use them. I can't stand however, when dealers utilize Facebook for obscure updates. Example:
"We have a special today."
or
"It's sunny out!"
I know branding is important, and casual conversation is equally as important, but updates with no pertinent information grind my gears like no other.
Sometimes I feel like they get Facebook just to have another medium under their belt and have something to "look busy doing".
[/End Rant.]
"We have a special today."
or
"It's sunny out!"
I know branding is important, and casual conversation is equally as important, but updates with no pertinent information grind my gears like no other.
Sometimes I feel like they get Facebook just to have another medium under their belt and have something to "look busy doing".
[/End Rant.]