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Facebook Marketplace

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Greg Schafer, Mar 20, 2018.

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  1. Greg Schafer

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    I wanted to see if anyone is posting their inventory on FB Marketplace and having success?

    Thank you!

    Greg
     
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  3. craigh

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    We have a few clients doing it, but I haven't seen many successes.
    I think there might be some better ways to do it, but if you can set it up with little effort I think it's worthwhile to get your inventory out anywhere.
     
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  4. Alexander Lau

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    I see very little little attributed towards 'Facebook Marketplace' in automotive sales attribution circles. Granted, that could be because of its recency.
     
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    #3 Alexander Lau, Mar 20, 2018
    Last edited: Mar 20, 2018
  5. Alex Snyder

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    Yeah, it reminds me of Craigslist when it first came out. Most dealers hadn't figured it out or didn't even care about it. Personally, I have a hard time sifting through things in the Facebook marketplace, but I haven't really tried to use it for selling or purchasing yet. Craigslist is my go-to selling spot.
     
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  6. Dave Lemmon

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    They have so few approved partners, most of which aren't really set up to do automatic posting to sites like this (ie. ContactAtOnce or SocialDealer), that I don't think its been fully fleshed out for it yet. My guess is, it will operate a lot like what we're seeing with LetGo, working best if you focus on low priced inventory and have either a really strong internet/BDC operate to get on Messenger or use a managed service. I'd also be surprised if inventory posts remain free for dealerships.
     
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  7. Alexander Lau

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    I couldn't agree more.
     
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  8. Alexander Lau

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    On a non-automotive (even though it could apply to fixed-ops) note, it looks like CL has started to charge for Services as well. My wife runs a medical billing group and I had been auto-posting all over the country for her. NOT NO MORE, it's $5 a piece. I don't mind though, it keeps the crap services out of the way and promotes those that invest in their services.
     
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  9. Tom davies

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    I tend to buy from marketplace then to sell.

    Sometimes you can get great deals especially is someone wants to make a quick buck!
     
  10. Dave Lemmon

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    Interestingly, we've been looking at making this move with Craigslist. Indexing and delivering under market ads to our dealers who are in market to buy.
     
  11. ChrisR

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    The first week our inventory was up, we had a fair number of leads, and I think closed one or two of them. Since that first week, crickets.
     

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