• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Facebook: what has it done for you lately?

Jump to latest Follow Reply

✨ AI Highlights

Automotive dealers and internet directors debate whether Facebook and social media actually drive car sales, with the original poster arguing SEO delivers far better ROI. The broad consensus is that Facebook has little measurable impact on purchase decisions — backed by a Polk/Autotrader stat showing under 1% of buyers cited it as a factor — though some see niche value in organic sharing at point of sale and as a long-term SEO signal. The thread captures a moment of industry fatigue with social media hype, with practitioners urging competitors to keep chasing Facebook while they focus on search.

Replies Views 10 309 Started Last Reply

Latest posts

Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu