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Automotive dealers and internet directors debate whether Facebook and social media actually drive car sales, with the original poster arguing SEO delivers far better ROI. The broad consensus is that Facebook has little measurable impact on purchase decisions — backed by a Polk/Autotrader stat showing under 1% of buyers cited it as a factor — though some see niche value in organic sharing at point of sale and as a long-term SEO signal. The thread captures a moment of industry fatigue with social media hype, with practitioners urging competitors to keep chasing Facebook while they focus on search.
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