- Oct 13, 2025
- 1
- 0
- Awards
- 1
- First Name
- Kaustabh
Hey everyone,
I’m doing some research into CarGurus and wanted to get some honest feedback from other dealers who have used (or are currently using) the platform.
There’s been a lot of talk about changes to their offerings, pricing structure, and future direction — so I’m curious how the dealer community specifically is actually experiencing these changes. A few questions I’d love to get folks’ input on:
1. If you are a current user and have upgraded to their paid services, was it worth it? If not, what held you back?
2. Value of Carguru’s Premium Features
Have the premium add-ons such as pricing tools, market insights, etc. added any measurable value to your operation? Are you seeing real ROI from the premium features, or do they feel more like extra cost without clear performance?
3. For those who started with the free tier — did it actually deliver leads/sales, or just push you toward paying?
Do you think the freemium model devalues the platform or helps get dealers onboard?
4. Have you stuck with CarGurus over time, or dropped it? For those on premium packages, is the ROI still justifying the price?
Have lead quality or conversion rates improved enough to warrant the cost increases?
Would really appreciate your thoughts — even quick bullet points or gut impressions help. Trying to understand how CarGurus is performing from the ground level and how it has improved dealer’s experience.
Thank you in advance.
I’m doing some research into CarGurus and wanted to get some honest feedback from other dealers who have used (or are currently using) the platform.
There’s been a lot of talk about changes to their offerings, pricing structure, and future direction — so I’m curious how the dealer community specifically is actually experiencing these changes. A few questions I’d love to get folks’ input on:
1. If you are a current user and have upgraded to their paid services, was it worth it? If not, what held you back?
2. Value of Carguru’s Premium Features
Have the premium add-ons such as pricing tools, market insights, etc. added any measurable value to your operation? Are you seeing real ROI from the premium features, or do they feel more like extra cost without clear performance?
3. For those who started with the free tier — did it actually deliver leads/sales, or just push you toward paying?
Do you think the freemium model devalues the platform or helps get dealers onboard?
4. Have you stuck with CarGurus over time, or dropped it? For those on premium packages, is the ROI still justifying the price?
Have lead quality or conversion rates improved enough to warrant the cost increases?
Would really appreciate your thoughts — even quick bullet points or gut impressions help. Trying to understand how CarGurus is performing from the ground level and how it has improved dealer’s experience.
Thank you in advance.
