- Apr 7, 2009
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Last edited:
- Dec 19, 2018
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Great question. As you know, the guest experience is the number one priority for me. My website is not a lead generation tool. It is an information gathering tool for the guest. I believe that if you build the website around the guest experience, the leads will come.
For instance, I've had consistently more leads and sales from my new Motive website than I ever did before and I believe that site is built around the guest experience. A deeper example: we have tried a few different prequalification tools before switching to Motive and using their built-in prequalification tool. We barely ever got anything out of any of them. Last month, the prequalification leads alone accounted for 7% of our entire business for the month.
- Apr 7, 2009
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Looking at your AutoTrader Listing on the 2019 Mercedes-Benz CLA 250 here are my suggestions.
Photos- The photo quality is good, but you aren't showing the options the vehicle has. Build the Value. Our photos should sell the car. It looks like it should have a panoramic sunroof, but there isn't a photo of it. Your description shows that it has applecar play.. turn the vehicle on and take a photo of it. You should have pictures of the radio screen on and working. Show the different screens/pages and show the backup camera.
The fair market range according to the widget on that page is $22,455 - $25,088. So with your vehicle being priced lower than that, it should have the "Great Price" Badge but it doesn't. That means it probably has a branded title for either a manufacturer buyback, structural damage, or total loss.
That means you need to show why it's still a good buy. Maybe add a short video of it running and driving.
Hope this helps!
Photos- The photo quality is good, but you aren't showing the options the vehicle has. Build the Value. Our photos should sell the car. It looks like it should have a panoramic sunroof, but there isn't a photo of it. Your description shows that it has applecar play.. turn the vehicle on and take a photo of it. You should have pictures of the radio screen on and working. Show the different screens/pages and show the backup camera.
The fair market range according to the widget on that page is $22,455 - $25,088. So with your vehicle being priced lower than that, it should have the "Great Price" Badge but it doesn't. That means it probably has a branded title for either a manufacturer buyback, structural damage, or total loss.
That means you need to show why it's still a good buy. Maybe add a short video of it running and driving.
Hope this helps!
- Apr 7, 2009
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WOW, 2 THUMBS UP on Aimee's dealer sites! Killer merchandising work!
Ford Pre-Owned vehicles | Ford dealer in Maquoketa IA | Brad Deery Ford
- Sep 23, 2024
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- Harry
It makes sense to add pop-ups to your website in order to collect data from clients (emails, b-days etc). Then you can make more "personalised" offers and it will increase your leads almost guaranteed! I tested it a few times. You can hire developer or use some free pop-up builders like claspo or omnisend. I was using first, it is pretty simple to use.
upd. I saw it appears as 403 website, but when you optimise your website for seo needs, my tip will be actual
EDIT: removed SEO spam link.
upd. I saw it appears as 403 website, but when you optimise your website for seo needs, my tip will be actual
EDIT: removed SEO spam link.
Last edited by a moderator:
I disagree. 1. Pop-ups can slow down the site. 2. A pop-up can hinder the user experience. For example, the pop-ups where you have to submit a lead before you can go to the site. You will have either a larger abandon rate or a bunch of fake leads where people put in made-up info to proceed. 3. Customers do not like to give out information. The more info you ask for, the less they will completely fill it out. You need to build trust before asking for things like their birthday. It's a personal preference there.
If you want more leads (with most likely lower conversion), only require an email.
- Sep 23, 2024
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I agree with that you must build some trust in order to use them, and you must use them correctly not to overspam user experience. My website was good optimised for SEO and then I add some pop-ups "share your b-day and get a 15% discount or next purchase" and my leads were increased. It is just an option which everyone can use.