Ok. I have been reading this thread for awhile now, and figured it was time for me to throw my 2 cents in. We started out at the begining of the year having just me respond to leads for three dealerships after hours. Well, on New Year's Eve I was up to four in the morning responding to leads and it didn't take long for me to realize that it wasn't going to work. After the first month, we hired a third party company called LeadPro to respond to the leads, but the quality of the communication with the customers is pretty much awful. They were sending emails with my name all over them and a disconnected phone number!! AHH!! So, my owner has since decided that we will be going 24/7 here shortly. Yes, you heard right. We just hired three more staff members for third shift. I am in the process of training them as we speak. This is the only way that we could figure out to solve the issue of reponding to leads quickly, and get the quality of response that we want. I would love to hear what everyone thinks about this.. The jury is still out for me.