'nother cargurus price increase coming! Their proposal just doubled our monthly fee!
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Good Merchandising will cost you 400% on Cargurus
- Thread starter Harry Kasparian
- Start date
- Feb 15, 2016
- 13
- 8
- First Name
- Harry
Yup,
Saw them at an expo yesterday.
Theyre launching new TV spots to justify their price increase (incremental branding campaigns, traffic increase etc)
Their staff even jokes about the increases...
Saw them at an expo yesterday.
Theyre launching new TV spots to justify their price increase (incremental branding campaigns, traffic increase etc)
Their staff even jokes about the increases...
✨ AI Highlights
Multiple dealers report aggressive price increase demands from CarGurus, with some experiencing 400% hikes or doubled monthly fees, prompting several to cancel their accounts entirely. The consensus is that CarGurus is exploiting dealers whose successful merchandising drives traffic to the platform, then capitalizes on that success by raising prices rather than operating as a true partnership. The underlying insight is that dealers with strong inventory and pricing strategies may be better served investing in their own websites rather than paying escalating fees to a third-party listing site that prioritizes extracting value over mutual growth.
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