- Mar 17, 2011
- 237
- 94
- First Name
- Ryan
Slow site loading does not appear to affect Facebook. People continue to flock to the darn place all the time.
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Google gives estimate on how much Site Traffic your losing due to a Slow website.
- Thread starter Rick Buffkin
- Start date
- May 24, 2017
- 106
- 51
- Awards
- 2
- First Name
- Jason
@Carluminati
These are new technologies (AMP/PWA) and do take time for some to get onboard with. Lighthouse specifically is a looking at how the page is built with PWA in mind. This is the future. If your site is not https secure, this will cost the site to score low. Don't take this as the end all be all test, but it is a great tool to utilize when looking to improve page view optimization and load time.
- Feb 11, 2015
- 2,491
- 756
- First Name
- Alex
Looks like most SEOs believe that it is a ranking factor, but most of them still have it as a fairly important and not a crucial element.
http://backlinko.com/google-ranking-factors
http://backlinko.com/google-ranking-factors
✨ AI Highlights
Rick Buffkin shares Google's new tool that estimates revenue loss from slow websites, prompting debate about its accuracy and methodology. Forum members, particularly Jason and simpledealersuite, critique Google's testing parameters—which simulate a mid-range phone on a 3G network—arguing these conditions don't reflect actual U.S. dealer customers who primarily use LTE, making the projected traffic loss estimates unreliable. The consensus is that while site speed matters for SEO and user experience, Google's specific measurement tool oversimplifies the problem and dealers should use alternative tools like Lighthouse, Pingdom, or GTmetrix for more contextual performance data.
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