- Dec 4, 2009
- First Name
I hear ya. We don't have a CarMax within any of our markets. The day I get confirmation that they're using our Edmunds relationship (money and data) against us, I would end that relationship. The main result of that acquisition is for CarMax to become the largest online buyer of used autos. We have people come in with their quotes but at the end of the day we don't lose those. CarGurus, Cars.com, CarFax, Edmunds pits us against our local competitors all day but I still give them money and data. I would rather be where the buyers are. CarMax was looking at land behind one of our largest Ford stores and we would have welcomed it. The traffic by our location would have been great and we don't have a fence LOL!I mean I don’t see choosing not to give a major competitor money & data every month as emotional, but that’s just me.
I agree that changing vendors on a whim is generally a poor choice. But I don’t think it applies here at all. To each their own, eh?