Just received this email (image below) from Google - pretty interesting!
A few points:
1. Management fees -- wow, required that they must be disclosed? I love this! Esp for the "big" OEM mandate companies that charge a %% of spend!
2. AdWords or AdWords Express customer IDs -- Must give them up?? This is going to hurt some venders - and I also love this. Technically the account "owner" is the business being advertised - not necessarily the person paying the bill. I have captured back a few AdWords accounts for clients that vendors locked and would not give back with this policy.
For anyone that cares - you can read the whole policy here:
https://support.google.com/adwordspolicy/answer/6086450
Now my question is -- are you going to hold your vendor accountable to follow the rules??
A few points:
1. Management fees -- wow, required that they must be disclosed? I love this! Esp for the "big" OEM mandate companies that charge a %% of spend!
2. AdWords or AdWords Express customer IDs -- Must give them up?? This is going to hurt some venders - and I also love this. Technically the account "owner" is the business being advertised - not necessarily the person paying the bill. I have captured back a few AdWords accounts for clients that vendors locked and would not give back with this policy.
For anyone that cares - you can read the whole policy here:
https://support.google.com/adwordspolicy/answer/6086450
Now my question is -- are you going to hold your vendor accountable to follow the rules??
