- Apr 9, 2011
- First Name
I'm going to go out into left field here; please bear with me.We had a massive lift in % of online leads compared to phone and walk-in. What am I missing?
I saw the exact same thing you did - HUGE increase in raw lead counts, HUGE increase in % of total sales that started as a lead.
I think it's as simple as this: Google doesn't know *quite* as much about our industry as they purport to.
Google Ads keeps getting more and more dealer hostile. Most of the recent changes have made Google Ads worse for the dealer. If they know everything there is to know about our business, why would they keep making things worse?