#RefreshFriday GOV Overreach - Updated FTC Rules & the new Restrict Act | Drew Ament

Jeff Kershner

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View: https://www.youtube.com/watch?v=f6FIq3y5MuA



Government overreach hitting car dealers?

More government regulation is coming! It wasn't enough to hit us with stricter FTC rules on our advertising and websites, plus safeguards on data to disrupt our leads, and now dealers will have to be even more advanced in consumer privacy. Not to mention we might also see a new "Restrict Act" that could have deeper implications on how we communicate.

@DrewAment is seriously on his game. He always has been. He represents several dealerships serving as a guide and counsel on many topics. He has also been a long-time DealerRefresher and our friend.

We are going to talk about government overreach, the feasibility of a robust EV market, how OEMs are tackling these things and any other controversial topic that strikes our fancy.

Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM
https://www.facebook.com/dealerrefresh
https://www.linkedin.com/company/dealerrefresh
https://www.youtube.com/dealerrefresh
 

Heading out tomorrow. I invite each of you to write your Senator and Congressman/woman and tell them the story of your business and how it would be affected if targeted internet advertising was taken away. Car dealers are, for the most part, small and medium LOCAL businesses .... our elected officials need to hear how this would affect you!

Would love to hear the story you share with your Senator and Congressman/woman -- post it here!
 
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Heading out tomorrow. I invite each of you to write your Senator and Congressman/woman and tell them the story of your business and how it would be affected if targeted internet advertising was taken away. Car dealers are, for the most part, small and medium LOCAL businesses .... our elected officials need to hear how this would affect you!

Would love to hear the story you share with your Senator and Congressman/woman -- post it here!

Thanks for sharing Drew!! Safe travels and good luck in DC. You have our support.

DEALERS - be sure to get yourself educated on the impact of new FTC rules and the Restrict Act will have on your dealerships online marketing efforts and bottom line. Watch our podcast above with @DrewAment and the shared articles in this thread.
 
Heading out tomorrow. I invite each of you to write your Senator and Congressman/woman and tell them the story of your business and how it would be affected if targeted internet advertising was taken away. Car dealers are, for the most part, small and medium LOCAL businesses .... our elected officials need to hear how this would affect you!

Thanks for taking the fight to DC, Drew!

Unfortunately, my elected officials want to merge government and large business from the traditional approach (socialism). Unlike so many others who want to hand the government over to big business. Have you heard of Bernie Sanders?

I have quite a few "thank you for sending your message, but I see things a little differently than you" from some ancient old dudes I did not vote for.
 
Last week was: Exhausting, Fun, Insightful - the core message is below. If you care about small and medium businesses (and your car dealer is most likely one), get involved!

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Small businesses depend on digital advertising to cost-effectively reach and attract customers from across town or across the globe. Data-driven digital ad platforms let small businesses carefully target their messages to the customers most likely to find them interesting and relevant — saving money while leveling the playing field against larger competitors.

As Congress considers proposals to regulate the digital economy, thoughtful approaches will protect consumers while also protecting small businesses’ access to the digital advertising tools they need to survive and grow.

A Thoughtful Federal Privacy Framework.
Small business owners would strongly prefer national privacy legislation to the current patchwork of inconsistent, confusing, and costly state laws. Unfortunately, the American Data Privacy and Protection Act (ADDPA) takes the wrong approach — imposing heavier regulations in some states, duplicating enforcement between state and federal agencies, and exposing small businesses to lawsuits and fines. When the EU tried a similar approach, small businesses lacking the resources of bigger competitors were hurt most — while consumers griped about confusion and inconvenience.
-- One of the hang-ups is CA and "preemption" - CA wants their law to apply above the Federal law, it was actually written into one of the versions of the bill. By allowing this, congress will also be allowing CA to make changes to their law at anytime.
-- ADDPA needs to be simple, enforceable, and punish the BAD actors - not the SMBs that rely on targeted personal advertising.

Protecting Small Business’ Advertising Tools.
The Federal Trade Commission is considering sweeping new regulations on data-driven digital advertising platforms — regulations that could strip millions of small businesses from the tools they need to cost-effectively reach customers. The FTC’s misguided effort ignores surveys showing consumers prefer targeted, relevant ads and discounts to more generic ones — and forgets that digital advertising encourages competition by empowering new startups and mom-and-pops to cost-effectively reach customers across town or across the globe. Regulating the digital economy demands a scalpel, not a sledgehammer — and is a job better left to elected lawmakers in Congress.

Breaking Up Digital Ad Platforms Will Mean Chaos and Costs for Small Businesses.
Proposals like the Advertising Middlemen Endangering Rigorous Internet Competition Accountability (AMERICA) Act would forcibly break up many of the digital advertising platforms small businesses use to cost-effectively deliver their ads to potential customers. Rather than increasing “competition” or “transparency,” this legislation would unleash unpredictability, complexity, and higher advertising costs on the entire ecosystem of small businesses and digital creators who use Integrated ad-buying and-selling networks. These proposals may be intended to punish a few big companies — but the millions of small advertisers using their platforms would
end up footing the bill.
-- Anytime you add a middleman, costs go up.
-- If you are going to name something the "AMERICA Act" it better be damn good legislation.
 
Breaking Up Digital Ad Platforms Will Mean Chaos and Costs for Small Businesses.
Proposals like the Advertising Middlemen Endangering Rigorous Internet Competition Accountability (AMERICA) Act would forcibly break up many of the digital advertising platforms small businesses use to cost-effectively deliver their ads to potential customers. Rather than increasing “competition” or “transparency,” this legislation would unleash unpredictability, complexity, and higher advertising costs on the entire ecosystem of small businesses and digital creators who use Integrated ad-buying and-selling networks. These proposals may be intended to punish a few big companies — but the millions of small advertisers using their platforms would end up footing the bill.
-- Anytime you add a middleman, costs go up.
-- If you are going to name something the "AMERICA Act" it better be damn good legislation.


The last thing America needs is the AMERICA Act, a bill that would kill digital advertising innovation and growth. But Congress may jam it into a last-minute spending package to avoid a government shutdown. This is no way to pass controversial, anti-advertising legislation that would reverse decades of online progress for small businesses. The last thing America needs is the AMERICA Act, a bill that would kill digital advertising innovation and growth. But Congress may jam it into a last-minute spending package to avoid a government shutdown. This is no way to pass controversial, anti-advertising legislation that would reverse decades of online progress for small businesses.