Kelly, I haven't visited your site in a long time. What a difference. You have put a lot of work in there and it shows.
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Homenet vs Firstlook
- Thread starter mkeesee
- Start date
Sorry Doug, I just saw this. We dropped Firstlook and MaxAds. There were some issues with MaxAds we were having with the content not being right, and we didn't feel Firstlook was the right tool for us. I would also not blame it all on Firstlook, I don't think it was a right fit for our used car manager, if you have the right person, but the wrong tool, it never works. He could have probably adjusted better, but we gave it our best shot.
We stuck with Dealer Specialties. We are in the middle of a lot of changes here and I decided best to stick with what we had vs adding more change to the pot currently.
Each of the better programs has strengths and weaknesses. I was having issues with my pictures going up and everyone, at the time, was pointing fingers at everyone else. If Dealer Specialties took the pictures, they were up the next day.
- Oct 23, 2011
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- Kelly
Thanks Doug! It's a slow process - and one reason I've been pretty 
@EleyDuke I know what you mean by issues and the right tool - it's a fight here. We moved FirstLook to doing more things simply because the Sales Manager was familiar with part of the tool and he uses it the most.
We had a mapping issue for a few days, but for now DealerSpecialties is getting the job done. We had 30-40% of total inventory w/no pics last month! We need a person to just do photos and merchandising - but we have a TON of staffing needs right now and that's the bottom of the list for sure!
@EleyDuke I know what you mean by issues and the right tool - it's a fight here. We moved FirstLook to doing more things simply because the Sales Manager was familiar with part of the tool and he uses it the most.
We had a mapping issue for a few days, but for now DealerSpecialties is getting the job done. We had 30-40% of total inventory w/no pics last month! We need a person to just do photos and merchandising - but we have a TON of staffing needs right now and that's the bottom of the list for sure!
✨ AI Highlights
- A dealer seeking a single inventory management solution asks whether to choose HomeNet or FirstLook, and the discussion reveals these are fundamentally different tools: HomeNet excels at inventory merchandising while FirstLook focuses on pricing and stocking analysis.
- Participants emphasize that dealers often need both tools plus potentially a third pricing solution like vAuto, and that finding one platform doing both functions equally well is unrealistic.
- The thread also surfaces practical concerns like vAuto's inability to integrate video feeds and its limitation to traditional market data sources (excluding Craigslist), which can skew market analysis.
A dealer seeking a single inventory management solution asks whether to choose HomeNet or FirstLook, and the discussion reveals these are fundamentally different tools: HomeNet excels at inventory merchandising while FirstLook focuses on pricing and stocking analysis. Participants emphasize that dealers often need both tools plus potentially a third pricing solution like vAuto, and that finding one platform doing both functions equally well is unrealistic. The thread also surfaces practical concerns like vAuto's inability to integrate video feeds and its limitation to traditional market data sources (excluding Craigslist), which can skew market analysis.
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