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How do you guys handle Marketing Copy Cats and blatant plagiarists?

Daniel J. Mondello

Refresher
Oct 17, 2011
181
49
28
First Name
Dan
Yeah you're right Ed what was I thinking that looks nothing like mine. And yes, the color scheme was borrowed from Jeep from to keep it consistent but what's your point Ed really? The difference is that I am trying to market and sell Jeeps not compete with them and my team and I built everything else from scratch. The company in question did not.
 

mbell

Noob
May 2, 2011
2
1
3
First Name
Matt
Yeah you're right Ed what was I thinking that looks nothing like mine. And yes, the color scheme was borrowed from Jeep from to keep it consistent but what's your point Ed really? The difference is that I am trying to market and sell Jeeps not compete with them and my team and I built everything else from scratch. The company in question did not.
In school it's called plagerism. In business it's called best practice.
 
Reactions: 1 person

ed.brooks

Sr. Refresher
Jan 15, 2010
1,112
659
113
First Name
Ed
Yeah you're right Ed what was I thinking that looks nothing like mine. And yes, the color scheme was borrowed from Jeep from to keep it consistent but what's your point Ed really? The difference is that I am trying to market and sell Jeeps not compete with them and my team and I built everything else from scratch. The company in question did not.
I feel your pain and sense your frustration. The simple fact is ALL of you are taking design cues, typography, logos, stock images from the manufacturer. A Google image search for the VW Sign Then Drive Event tells me EVERY Volkswagen dealer had almost the exact same imagery and color palette. The only thing you can do is keep innovating. Keep up the good work.

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Daniel J. Mondello

Refresher
Oct 17, 2011
181
49
28
First Name
Dan
Appreciate the kind words And advice Ed. I'm going to use it as motivation to go in an entirely uncharted direction with our next round of design tweaks. Where can I get the best deal on your book I've heard good things
 

ed.brooks

Sr. Refresher
Jan 15, 2010
1,112
659
113
First Name
Ed
Appreciate the kind words And advice Ed. I'm going to use it as motivation to go in an entirely uncharted direction with our next round of design tweaks. Where can I get the best deal on your book I've heard good things
I'm assuming you're referring to vAuto Founder, Dale Pollak's books (he's written three). You might want to check out Amazon's Dale Pollak page.

In addition, Dale writes his own blog at DalePollak.com and contributes to many of the leading industry websites and periodicals.
 

bono426

Getting Refreshed
Aug 26, 2013
50
6
8
First Name
Charlie
Dan, I think we should go to these dealerships and sell them the product. If they're copying it, that means that it is worth something to them. They're spending time out of their day to do this, lets do it for them! :lol:
 

Daniel J. Mondello

Refresher
Oct 17, 2011
181
49
28
First Name
Dan

Todd Caputo

Getting Refreshed
Feb 9, 2012
78
62
18
First Name
Todd
Daniel, sell cars and move on. You should be proud that people are copying. Ignore it and move on. Better yet just come work for me...
 
Reactions: 1 person

Daniel J. Mondello

Refresher
Oct 17, 2011
181
49
28
First Name
Dan
Daniel, sell cars and move on. You should be proud that people are copying. Ignore it and move on. Better yet just come work for me...
on
Hi Todd - my team and I have decided to move on - actually, we're currently working on seriously upping the ante for the comp. As for working for you as much as I appreciate and am flattered by the offer and idea of working with someone so forward thinking the only place I'd leave Boston for is Southern Cali. What is your remote working policy? JK