Earl - it is all about attitude that you carry in yourself. Apparently your customers you are dealing with through out the internet can read right through you and you are not building value in yourself, the vehicle your selling & the dealership you work for. Alot of customers will buy not just from the dealership but the person at the dealership. I hope that makes sense. It seems to me you need to refresh your attitude and go at it a different angle next time then you will see when you build the value and trust in the customer they don't care about price!
The internet has changed alot over the past few years with the Automotive business. Many GM's & sales managers will say "They only want price!". Uhhh yes they do and if you have a savvy salesperson / internet manager they can nail that
the online shoppepr down & pricing won't be their main concern.
There has been days I had just about snapped for which that one consumer didn't care about who he was dealing & just wanted pricing. These are the obstacles we face on everyday challenges. there are ways to get over them, under them and around them.
As a Internet Director & BDC Manager for 4 years I had grossed more than the sales man on the showroom floor because it all depended on how savvy I was & (Earl this is to you) My ATTITUDE!
It sucks getting a mini but you made a new friend in the automotive business and guess what you get referalls!
Keep your chin up and hope goes well with your selling tactics there Earl.
The internet has changed alot over the past few years with the Automotive business. Many GM's & sales managers will say "They only want price!". Uhhh yes they do and if you have a savvy salesperson / internet manager they can nail that
the online shoppepr down & pricing won't be their main concern.
There has been days I had just about snapped for which that one consumer didn't care about who he was dealing & just wanted pricing. These are the obstacles we face on everyday challenges. there are ways to get over them, under them and around them.
As a Internet Director & BDC Manager for 4 years I had grossed more than the sales man on the showroom floor because it all depended on how savvy I was & (Earl this is to you) My ATTITUDE!
It sucks getting a mini but you made a new friend in the automotive business and guess what you get referalls!
Keep your chin up and hope goes well with your selling tactics there Earl.
