- Dec 17, 2009
- First Name
As we aren't mandated to use a specific vendor, I did take ours outside due to the cookie cutter approach I saw. Seeing competitors with identical ads during a search was enough. After using my current vendor, I wouldn't consider any vendor that doesn't let you see all of the inner workings. We pay a flat management fee and that way I know exactly what is going on via GA and monthly in depth review calls. Combined with good SEO, we've seen our CPC go down nicely. I pushed a competing vendor to disclose and they told me that they collect around 30% of the spend.