Regarding the decrease in lead volume, I would suggest, if this is true, it has a lot more to do with the abysmal follow up of some dealers and the lack of transparency of so many others. They have driven the consumer deeper into their computer.
DealerRefresh has no shortage of digital marketing geniuses, but so much of this is wasted on passive salespeople who are more concerned with upsetting a customer because they are calling once a day rather than looking at it as their duty to each customer to make the process of buying a new car an enjoyable experience.
DealerRefresh has no shortage of digital marketing geniuses, but so much of this is wasted on passive salespeople who are more concerned with upsetting a customer because they are calling once a day rather than looking at it as their duty to each customer to make the process of buying a new car an enjoyable experience.