I have use Imagiclabs ILM for over 3 years now and no only do I find it the easiest tool to use, it's the most affective. Its the only tool out there that lets me know if a customer even opens the email Ive sent them. Do you know how much time that saves me? The product is bold and stands out by allow the full color ebrochures and videos to be sent. The system by passes spam filters so the customer is actually getting the emails. Most other ILM product do not have this feature. I bet you didnt even know that with other tools, most of your emails are going right into the customers spam box because you got the lead from a 3rd party source and the customers email doesn't know who you are. For my money, about $500 a month for the ILM, it pays for itself. If your trying to do internet with a CRM, your missing the boat.