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Internet Lead routing by CRM or your own method?

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Who handles your lead-routing address?

  • I use my CRM company and have to make big changes if we switch

    Votes: 1 14.3%

  • We have our own address, so it takes me 5 minutes to change things

    Votes: 6 85.7%
  • Total voters
    7
#2
We have our own (1) lead addresses (per dealer). And before being with a group I always excised this practice as well.

Something very simple and but often overlooked. This also provides and easy way to get an additional copy sent to your phone for backup. There are some CRM's that somehow, sometimes are not dependable enough to rely solely on their inbox for accuracy or speed of delivery.
 
#3
I have been preaching this for YEARS (since the mid 90's when using the old MS SalesPoint), always use your own email address for leads and then have it forward/redirect to your CRM address - all for the reasons you pointed out Alex.

I also send an email to the the lead providers with something like:

Please change the lead email address for XXX Dealer to [email protected] in ADF/XML format only.

Leads should not be sent or cc'ed to any other email address, nor sent in any other format. Any changes need to be requested by myself or the General Manager on file for the store. Please note this request in our dealership file.
Click to expand...

The second line makes sure that you don't have a salesman call up and say "please CC all leads to my personal address at [email protected]" - leave the store and now have all your leads being sent to his account.

--Drew
 
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✨ AI Highlights

  • Automotive professionals discuss best practices for routing internet leads, with consensus that dealers should use their own email address (e.g., [email protected]) rather than relying solely on CRM-provided lead addresses, then forward those emails to the CRM as a backup system.
  • Key benefits cited include improved reliability and delivery speed, since some CRMs are occasionally unreliable, plus the ability to send duplicate copies to phones and maintain better control over lead distribution.
  • The thread emphasizes establishing clear protocols with lead providers to prevent unauthorized email redirects and ensure leads arrive in standardized formats only.

Automotive professionals discuss best practices for routing internet leads, with consensus that dealers should use their own email address (e.g., [email protected]) rather than relying solely on CRM-provided lead addresses, then forward those emails to the CRM as a backup system. Key benefits cited include improved reliability and delivery speed, since some CRMs are occasionally unreliable, plus the ability to send duplicate copies to phones and maintain better control over lead distribution. The thread emphasizes establishing clear protocols with lead providers to prevent unauthorized email redirects and ensure leads arrive in standardized formats only.

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