My GM was the one that introduced us to the circus lemonade analogy, I hit send on the link to him a moment before that line hit.
Interesting system. I think @Alex Snyder should hire the same people to do a video for FrickinTech, seems like it would be right up their alley, great humor.
Good idea. Dealer Image Pro connects to all products. DIP could easily pick fiesty startups like FrikkenTech (that don't compete with DIP), communicate a new & punchy story for FrikenTech, charge them a proper fee AND weave the DIP product benefits into the presentation. (i.e. "what damn good is the prettiest payment experience ever if your car looks like your toothless aunt?")
Summary: This DIP character could be the DIP messenger across multiple interrelated products.
DIP's WIFM: Dealers looking at the FrikkenTeck's Cowboy vid would discover DIP's tech plus Frikkentech is 1+1=3.