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Leaving Dealer.com in 2018....where did you go next?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by John V., Jun 29, 2018.

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  1. CameronDV

    CameronDV
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    Noob

    First Name:
    Cameron
    Dealer or Company Name:
    Dealer Venom
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    Are you referencing site examples from our website?

    Our older platform, which we shared with Alex and Jeff - and the current site examples you see on our site do not reflect our security changes and functionality- they are on our old platform. New stuff is being buttoned up, old migrating to new, and rolled out this month - Craig, I'll be sure to share them with you to get some feedback.
     
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  3. Alexander Lau

    Alexander Lau
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    Sr. Refresher

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    Alex
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    You act like dealerships are downloading WordPress, installing / hosting it themselves and are unaware of security vulnerabilities. They are not, obviously they're using 3rd party groups. All of the major WordPress-based automotive website hosting groups have a very slim install, have been heavily customized (for dealership requirements) and are built for speed and security.
     
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    #22 Alexander Lau, Jul 9, 2018
    Last edited: Jul 9, 2018
  4. Joud Mansour

    Joud Mansour
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    Joud
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    Dealer Venom
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    We're not acting like dealerships are doing anything. A point about speed and security was brought up by @Alex Snyder@Alex Snyder - We simply answered his concern. What other companies are doing is not any of our concern. While we study competitors to come up with ways to be better and offer better solutions, we also focus on our long term goals of building our product to be the most competitive in the industry. We are not new around the block, we have been in Automotive marketing for 10 years and have been very successful at what we do. In that time frame, we have built products and technologies that our client's vendors would either strip our code or refuse to work with -- that worked out amazing for the clients whose vendors did.

    We finally had enough at one point and decided to enter the automotive tech space to build extremely competitive technologies and software to help dealers move more cars by leveraging their website platform. That is our goal. Not to follow others, but to create our own ways of making dealers extremely successful and thankfully we were able to do that in a short period of time.

    I highly suggest you schedule a demo with us Alex, at least this way you can understand what Dealer Venom has to offer. At that point, when you offer criticism, it can at least be used to help to make us even better.

    PS, any one that has ever Demo'd Dealer Venom including @Alex Snyder@Alex Snyder and @Jeff Kershner@Jeff Kershner will vouch that we did not take any short cuts when creating Dealer Venom. We focused on the ability to scale to provide consistent updates, enhancements, and features for our clients.

    When we demo clients, their consistent positive responses that are followed by sprinkles of surprise at each stage of the demo prove to us that we are truly solving the migraines they have been tackling for years.
     
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  5. Alexander Lau

    Alexander Lau
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    Awesome, but you're not doing anything differently than the guys that have outpaced and outsell you (scalable protocols are their bread and butter or they'd be dead). Yep, it's tough being a start-up, but you need an absolute differentiation to make your product BETTER (maybe you have a bell and whistle, I don't know). If you can penetrate the market and steal some share (due to innovation or potentially disruption), then good on you.

    I will say, what you have going for you, the unbeknownst sector of the ~20,000 out there don't know any better or the differences in a platform. You can sell them on WP. Dealer Inspire has laid the path for you. You only need a small % to make decent money.

    I told a former employer (circa 6 years ago) that groups would build on an open source framework and leave the proprietary frameworks in the dust. It's happening. Therefore, I'm not knocking your product, but your competition have slim, secure, fast and stable options as well. Maybe your pricing makes it worth the while...? Or, you wait long enough for the large groups (we all know them) to buy the decent WP-based groups and they screw them up (which always happens), then it's your chance.
     
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    #24 Alexander Lau, Jul 9, 2018
    Last edited: Jul 9, 2018
  6. CameronDV

    CameronDV
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    We have our differentiation. And we have others being worked on that will be revealed in the future. (If they prove as valuable tools to solve the problems dealers are expressing.) Our bells and whistles sound pretty good too, though. Hey, that's why the OEMs have car trims with all the various features for - they sell!

    From your perspective, I can see where you come up with your assumptions - so thanks for not knocking our product without all the necessary info, we appreciate that.

    If building a successful company were as simple as just having a unique product, then R.J. Reynolds would still be around selling their smokeless cigarette from 1989 - today, haha. There are many other variables to navigate the path to success and presenting value- take personal service for example, and actually caring about dealer success. It has value. Which all goes hand in hand with a company's product.

    The goal is to help those ~20,000 some become aware of what most of the DealerRefresh community is already aware of - and I know from the history of your posts, that you share that same goal. Money will come from the work we put in and the success we bring our clients, but it is not something Dealer Venom will chase blindly - we work to deliver a valuable solution and exceptional service.
     
  7. John V.

    John V.
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    Getting Refreshed

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    John
    Dealer or Company Name:
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    can we get back on topic here boys? :dunno:
     
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  8. Alex Snyder

    Alex Snyder
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    President Skroob

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    Alex
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    DealerRefresh
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    :iagree:
     
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  9. Alexander Lau

    Alexander Lau
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    I've no idea how their platform had become the point of this thread...?!
     
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  10. Joud Mansour

    Joud Mansour
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    First Name:
    Joud
    Dealer or Company Name:
    Dealer Venom
    Twitter Handle:
    dealervenom
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    No manual updates needed. We use our own light version of WP. So that means, we do not have to after updates and update their core. We can modify and update our own as needed. The security patches are implemented at the same interval everyone else's is as we get an update and a change log of what has been done.

    In addition, we have re-mapped the wordpress framework so that files no longer follow the standard wordpress structure. That alone limits robots from having access to core files. There are many things that can be done to protect wordpress sites. The core issue with wordpress is it's so open source. That's why we decided to use our own :)
     
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  11. Sheena

    Sheena
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    Hi John,

    I have a question, how were you able to gain access to your Adwords account? We have been told through our representative that we are not allowed to have access to our Google Adwords account. Do you have any tips or tricks to get around this problem?

    Thanks in advance!
     

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