Leaving Dealer.com in 2018....where did you go next?

[Dane Saville]

Sheena - I started a conversation with you outside of this thread with some links to content that is focused on helping dealers with connecting Google Ads with Analytics, Search Console with Analytics, setting goals, etc, if this is all new to you.

 

[Dane Saville]

Oh, and for transparency, I'm more than happy to share the links here with the community, so everyone sees that I'm not providing Sheena faulty info. I just thought it would be helpful for one email/convo to just house it all instead of in a thread.

 

[Sheena]

ADMIN -> PROPERTY -> PROPERTY SETTINGS (or what Dane said, look at source code, but that might be cloaked through Google Tag Manager / GTM)
You'll also find Google Ads Linking there, quite simple.

I found an analytics account under another email address that links with our dealership. However it looks like it was never fully set up, as there are no analytics or anything else. Do you recommend setting a new one up under my account at the dealership? Or how should i go around doing this?

 

[Alexander Lau]

I found an analytics account under another email address that links with our dealership. However it looks like it was never fully set up, as there are no analytics or anything else. Do you recommend setting a new one up under my account at the dealership? Or how should i go around doing this?

I don't know what you're doing fully. Are you saying there has never been an installation and you're starting from scratch?
FYI, setting up a new property (UA-# install), you'll lose all of your historical data under the previous property (which may or may not be valuable to your group), you cannot merge these. That's if you had a property properly recording previously. To me, it sounds like you need to start a fresh.

 

[Sheena]

I don't know what you're doing fully. Are you saying there has never been an installation and you're starting from scratch?
FYI, setting up a new property (UA-# install), you'll lose all of your historical data (which may or may not be valuable to your group). That's if you had a property properly recording previously. To me, it sounds like you need to start a fresh.

Awesome, thats what I was wondering. Thank you.

 

[Alexander Lau]

Keep in mind, you're going to have to get them to install the new UA-# / property.

 

[Marc Lavoie]

We on our end managed to find a very effective way to work with dealers using Dealer.com. Many of them are forced through OEM requirements. The downside is that Dealer.com is not the strongest platform with new vehicle lead gen.

We developed a plug-and-play program to help dealerships generate more new car leads without impacting their site or relationship with the OEM.

 

[Alexander Lau]

Ouch, look at one of the guys behind Dealer eProcess throw fusionZONE under the table, as if DEP owns a template style and positioning of elements. Maybe that's what the dealer wanted?

Imitation is the Highest Form of Flattery...Or They're Just Out of Ideas.
https://www.linkedin.com/pulse/imitation-highest-form-flatteryor-theyre-just-out-ideas-cipperoni