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Looking for a Automotive Digital Marketing Manager

Todd Caputo

Hat Trick
Feb 9, 2012
90
79
Awards
5
First Name
Todd
If you are interested feel free to reach out me. Thank You !

Responsibilities for Automotive Digital Marketing Manager:



You will work closely with our CEO, COOO, General Managers, General Sales and Executive Team to establish marketing goals and ensure profitability of products and/or services.

• Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.

• Plans and oversees the organization's advertising and promotion activities, focusing on website content and social media promotions.

• Communicates with outside advertising agencies on ongoing campaigns.

• Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.

• Marketing Campaigns: Communicates with outside advertising agencies on ongoing campaigns.

• Digital vendor selection and program management: set clear goals and objectives and make sure all vendors are working together for best results and provide return on investment analysis

• Creation and upkeep of online assets & ensure each team has what they need

• Reporting: Put systems in place to monitor performance, show how digital affects bottom line, alignment with monthly sales goals and objectives

• Oversee dealership photographers and drive success in product photography and engaging descriptions and audit dealership websites for accuracy and quality control

Requirements for Automotive Digital Marketing Manager:

• Previous dealership marketing management experience required

• Tech Savvy, with passion for video, social media and what’s new in marketing technology

• Great verbal and written communication skills

. Google analytics analysis and reporting

• Time management, prioritization skills, and the ability to multi-task are required

• Self-motivated and goal oriented

• Some evening and Saturdays may be required

• Must be willing to submit to a background check, pass a drug screen, physical and have a clean driving record.