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Looking for a Automotive Digital Marketing Manager

Todd Caputo

Hat Trick
Feb 9, 2012
92
81
Awards
5
First Name
Todd
If you are interested feel free to reach out me. Thank You !

Responsibilities for Automotive Digital Marketing Manager:



You will work closely with our CEO, COOO, General Managers, General Sales and Executive Team to establish marketing goals and ensure profitability of products and/or services.

• Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.

• Plans and oversees the organization's advertising and promotion activities, focusing on website content and social media promotions.

• Communicates with outside advertising agencies on ongoing campaigns.

• Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.

• Marketing Campaigns: Communicates with outside advertising agencies on ongoing campaigns.

• Digital vendor selection and program management: set clear goals and objectives and make sure all vendors are working together for best results and provide return on investment analysis

• Creation and upkeep of online assets & ensure each team has what they need

• Reporting: Put systems in place to monitor performance, show how digital affects bottom line, alignment with monthly sales goals and objectives

• Oversee dealership photographers and drive success in product photography and engaging descriptions and audit dealership websites for accuracy and quality control

Requirements for Automotive Digital Marketing Manager:

• Previous dealership marketing management experience required

• Tech Savvy, with passion for video, social media and what’s new in marketing technology

• Great verbal and written communication skills

. Google analytics analysis and reporting

• Time management, prioritization skills, and the ability to multi-task are required

• Self-motivated and goal oriented

• Some evening and Saturdays may be required

• Must be willing to submit to a background check, pass a drug screen, physical and have a clean driving record.
 

✨ AI Highlights

Todd Caputo is recruiting for an Automotive Digital Marketing Manager position, outlining responsibilities that include developing marketing strategies, overseeing advertising across multiple channels, and collaborating with executive leadership. Alex Snyder's reply sarcastically dismisses the role's difficulty, suggesting this is a straightforward position at an established dealership (Used Car King) without the pressure of following in any legendary predecessor's footsteps.

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