• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Looking For Consumer Behavior and Interaction Statistics

Tallcool1

Boss
Mar 17, 2014
726
512
Awards
8
First Name
Clint
Years ago there were some statistics floating around regarding the number of times a consumer was contacted before purchasing. It went something like this:

50% of Salespeople never follow up with a prospect.
25% of Salespeople will make a second contact attempt and stop following up.
10% will make more than three contacts.
.
.
.
80% of sales are made on the 5th through 12th contact.


I am asking if anyone has any advanced data that is similar to this, but reasonably current. I want as much detail as possible. The above example is just to give an idea of what I am after.

Thanks to anyone that can help.
 
  • Like
Reactions: Daveg778

✨ AI Highlights

  • A dealer seeks updated statistics on consumer contact frequency and sales conversion rates, referencing outdated data suggesting that most sales occur after 5-12 contact attempts while most salespeople fail to follow up consistently.
  • The post asks for current, detailed behavioral data comparable to these older benchmarks to inform contact strategies and sales processes.

A dealer seeks updated statistics on consumer contact frequency and sales conversion rates, referencing outdated data suggesting that most sales occur after 5-12 contact attempts while most salespeople fail to follow up consistently. The post asks for current, detailed behavioral data comparable to these older benchmarks to inform contact strategies and sales processes.

Replies Views 0 953 Started Last Reply