Thats great but it probably doesn't send leads to your CRM in ADF format. Cost isn't an issue for chat. If a dealer says cost is why he isn't using chat the sales person hasn't done a good enough job proving the value.
It's smarter to pay a $200 fee and have a product that is built around the auto industry.
Ryan
You are on the money, olark is a nice tool, but if it is to be used effectively it needs to be able to be tracked, and have the data available in a CRM for accurate follow up. They do have a good concept if developed further. But nothing beats dedicated staff that are available 24/7 to answer all chats.
Click on the link below to see a live Dealer Chat case study here on DealerRefresh
http://forum.dealerrefresh.com/f43/...port-staff-leads-case-study-2-months-505.html