#RefreshFriday Merchandising Steroids for Dealers Looking to do Better! | Pistell, Vaughn, Bertram, Barba

Jeff Kershner

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View: https://www.youtube.com/live/13WDugdR4Mw



Ready to take some Merchandising steroids?

RefreshFriday will be action-packed with new ideas on how best to make your inventory look better.

@joe.pistell holds inventory software patents and has brought a photo badging solution to market that is moving the needle for his dealers. @BillKVMotorCo will be the first back-to-back guest in DealerRefresh history and is wearing his inventory hat this week - Vaughn is one of the smartest people in the dealership today!

@Bill Bertram is the GM of Reymore Chevrolet and also an incredible operator who turned Reymore into a powerhouse of a destination store through shrewd merchandising strategies. And @PeteBarba brings the EV-specialized approach making this show very relevant to the challenges in the market right now.


Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM
https://www.facebook.com/dealerrefresh
https://www.linkedin.com/company/dealerrefresh
https://www.youtube.com/dealerrefresh
 
Those photos are absolutely stunning, @Will G. These prove we really ARE amateurs!

In the discussion about shipping I had some connection issues. What I had mentioned was that even as a very small, rural dealership in the middle of nowhere, after picking up steam, we delivered to North Carolina, Texas, Wisconsin, Kentucky, New Mexico, Texas, and California in less than two weeks. We have found shipping can be a good way to offload some aged units that you have priced in the dirt.
 
Something I thought of over the weekend after an email from Joe that might be helpful to smaller dealers. This falls loosely under merchandising. We don't have a marketing person or anyone that is good at generating graphics. A great resource if you're not using it already is Fiverr. Attached are some graphics done by a user on there @prudendesign. All of these cost me less than $20.
 

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