#RefreshFriday Merchandising Steroids for Dealers Looking to do Better! | Pistell, Vaughn, Bertram, Barba

[BillVaughnKMC]

This $50,000 bad boy is standing tall
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68 day-old unit sold 5 days after Joe worked his magic AND we got another lead on the truck while the customer was sitting here buying it. Hmmm....

 

[joe.pistell]

Look at that thing! How could you not want to buy it?

DISC? Yup.
(Does It Sell Cars)

I need a name for this. "VDP Boost"?

 

[joe.pistell]

Kirksville Rollout, Phase 1: SELL THE OLD DOGS 1st.
• 19 Used VINs over 60 days old

Result? 18 Sold total
• 50% SOLD 5.8 days after we added VDP boost. (9 VINs, avg age 89 Days)
• 25% SOLD days after we added VDP boost. (5 VINs, avg age 99 Days)

Really Old Dogs (over 90 days)
• 100% SOLD 12.5 days after we added VDP boost. (7 VINs, avg age 111 Days)

Summary: 18 of 19 Sold total
• 95% SOLD 15 days after we added VDP boost. (18 VINs, avg age 89 Days)

Cost $475