#RefreshFriday Merchandising Steroids for Dealers Looking to do Better! | Pistell, Vaughn, Bertram, Barba

[Aimee]

Something I thought of over the weekend after an email from Joe that might be helpful to smaller dealers. This falls loosely under merchandising. We don't have a marketing person or anyone that is good at generating graphics. A great resource if you're not using it already is Fiverr. Attached are some graphics done by a user on there @prudendesign. All of these cost me less than $20.

Canva is super easy to use as well and has tons of templates that you can customize.

 

[BillVaughnKMC]

Started watching because Joe and Bill are guests!

Hope we didn't disappoint.

 

[Will G.]

@BillKVMotorCo @joe.pistell

Got around to watching the webcast. You are one of the rare few that takes online merchandising seriously. It's refreshing ( no pun ).
Appreciate the nice words. I am here if you guys need anything.

 

[Tallcool1]

@BillKVMotorCo , I am watching last weeks Refresh Friday, and pulled up your website to check out the photos.

They look really good, some that have clouds in the background are just SO GOOD!!

Like This One

How are you "dulling" the lighting in these photos? They look as if they have all been taken on an overcast or cloudy day, but it is clearly blue skies and not shade.

Thanks

 

[PeteBarba]

Canva is also super nice and easy to use, and has some automotive templates pre-populated on the image side of things.

 

[BillVaughnKMC]

@BillKVMotorCo , I am watching last weeks Refresh Friday, and pulled up your website to check out the photos.

They look really good, some that have clouds in the background are just SO GOOD!!

Like This One

How are you "dulling" the lighting in these photos? They look as if they have all been taken on an overcast or cloudy day, but it is clearly blue skies and not shade.

Thanks

My guess on that one is that at the time they took the first picture the sun was behind a cloud. You can see later the pictures aren't quite as dark. Our main focus that helps them be crisp is really just keeping the sun behind you. There are literally no filters or touch ups. The salesperson that took them has an iPhone. But now I have to talk to that salesperson about leaving the floor protectors in for the interior pictures. Thanks for the kind words and thanks for watching. Any other questions just hit me up! I'm glad to help.

 

[Carsten]

Didn't realize that there a bunch of us Upstaters on here.
Personally, I'm a Western New Yorker and refuse to assimilate to be an upstater, except outside of my time in the Johnstown/Gloversville area.

 

[joe.pistell]

"Compare With Your Current Car..."

DISC?​

#GradualEngagement

 

[BillVaughnKMC]

"Compare With Your Current Car..."
View attachment 9290

DISC?​

#GradualEngagement

I want to know more about this.

 

[joe.pistell]

Mock


Merchandising is art and science. Building Blocks are:
Hero


Comparison UI



CTA



Best Practices:
• This comparison data stays with the shopper onto other VDPs -and- it pre-populates the trade-in form.
• #GradualEngagement Strategy (goal: create a reward for the user to add PII).

AutoMagic Labs (AML) is a merchandising design powerhouse. We are especially good at creating scalable solutions to universal challenges that are hiding in plain sight.

This is the tip of the iceberg. We are building a LLM centered products. We are looking for an innovative partner that can leverage our magic. ping me: [email protected]