#RefreshFriday Merchandizing - Someone is Launching a new Service | Joe Pistell

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Jeff Kershner

Jeff Kershner

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May 1, 2005
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#1

View: https://www.youtube.com/watch?v=F6NwDh00qG0



Did you know @joe.pistell is launching a new company?

If you know Uncle Joe, then you know it is inventory related. Supercharging used car listings.

We're going to get the initial scoop on what Joe's new company is and all the problems they're solving when it comes to used inventory merchandising.


Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM
https://www.facebook.com/dealerrefresh
https://www.linkedin.com/company/dealerrefresh
https://www.youtube.com/dealerrefresh
 
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#5
Dolan Toyota.
Compare sales over 50days old vs All sales (i.e. what is the % share of the over 50 day old VINs?)
BEFORE vs AFTER
lqQqz5b-eFUS0zDI4EtlmGbQAPuwox0-SHhs0hHxWlDgZ3_FgzLE3maN7uX8rvasJ8C7ZJx_yhCP-e9IYdHbCx5WfK31FvyG-BuIysekJzeh6kHeJJdvl11jkWNryQ5SSWg_Ld7bSkhTtkp2mePvs9I

Dolan tracks the price drops (i.e. Discounts Per Vehicle Retailed)

Wow.
 
#7
Beta update:
Pilot store, 6 mo review of Used dept:

Task:
Compare 2023 vs 2022, duration: 90 Days.

Sales:
  • Used VINs Inventory Count: -15% less Used VINs <--Important--
  • Used sales avg +29% above 2022 (3 months in a row)

Google Analytics: Used VDPs Only, '23 vs '22:
  • All Visits: +66%
  • Returning Visits: +93%
  • Avg Time on VDP +32%

CarGurus, CARS, AutoTrader (combined), '23 vs '22:
  • SRP Views: +38%
  • VDP Views: +14%
  • Leads: +16%
    • note: reduced AT spend by 50% plus VIN count -15%


Google Analytics
1687452304347.png


3rd Party Classifieds - CarGurus + CARS + AutoTrader (p.s. data from @George Nenni's GA4 ;-)
1687452346392.png

The Money Shot (ty @CassieCrampton ;-)
1687453346899.png

AutoMagicLabs.ai
Merchandising Tech plus Car peeps = Big Wins
 
#8
FrikenTech's SalesIQ is easily the most powerful financing tool on the planet.

Preceding photo:
1687523472102.png

CTA photo:
1687524311347.png
Try it, the QR code works.

It's a 1st draft. The CTA needs work. I love "See your absolute best payment right now" The CTA will need to speak to mobile users and to shoppers on the classified sites.

Thoughts?
 
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#9
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